Thanks for resonating with this, Mike. We’re seeing the same shift in Korea and have been advising teams to treat it as a structural positioning market, not a short-term activation one. The bifurcation is very real here. Would love to compare notes across markets.
Thanks for resonating with this, Mike. We’re seeing the same shift in Korea and have been advising teams to treat it as a structural positioning market, not a short-term activation one. The bifurcation is very real here. Would love to compare notes across markets.